As we begin 2014 I thought I’d reflect on all the amazing things that happened to Auburn Jewelry last year. In May I began working fulltime as a jeweler, the most obvious path for someone who just graduated law school. I’ve never been much of a risk-taker but I threw caution to the wind and put my law career on hold.
On a whim, I launched this little thing called the Elle Collection. As some of you know, the Elle Collection was inspired by my friend, Giselle, who told me to add color to my pieces. Low and behold, it was a hit! Auburn Jewelry ended up in six stores all around Westchester and our new amazing website was launched.
The press was immediately attracted to both my unusual story and Auburn’s awesome pieces. To my disbelief, the media inquiries kept rolling in! I couldn’t have been more honored than when WAG Magazine did an expose on Auburn. I was in a magazine (pretty darn cool)! And then there was the Time Out New York Holiday Gift Guide which featured our New York Pendant. I still can’t believe how much media attention the line has garnered.
The support from my friends, family, and acquaintances has been tremendous! I am so appreciative to everyone who has helped me along the way. Please bear with me while I shout out to some people who have really made Auburn Jewelry’s success possible.
In true Award Season Style, here goes: My editor friends Julie and Brooke for getting Auburn its first press, my boyfriend Nick for proof reading every single thing I write, giving me financial insight and much needed moral support, Nikki and Cristina who let me bounce ideas off them at anytime of the day or night, Trevor who has tweeted to over 60,000 people about Auburn, my mom and dad who put up with both the noise and the mess associated with my studio, my aunts and grandparents for always being there for me, Giselle for always giving me her honest opinion and my interns who have been more help than they know. Lastly, a huge ‘thank you’ to Andy, a fantastic friend and the person responsible for www.auburn—jewelry.com. Thank you for letting me contact you 24 hours a day each and every time I break the website and investing countless hours in perfecting it. Thank you to every blogger and editor who has mentioned Auburn Jewelry in a post or article, everyone who has ‘liked’ ‘commented’ and ‘shared’ my Facebook posts, and the stores that carry my pieces. And of course, my amazing customers. I wouldn’t be here without you. Thank you for believing in Auburn Jewelry. You guys are the best!
(I know, if there were an awards show the music would have started about halfway through that paragraph).
Thank you so much to everyone who has been involved! There are big things to come in 2014 for Auburn Jewelry. Look out for our Valentine’s Day collection, our bridal collection, a graduation gift line and a new mom line! I can’t wait to show you all what we’re working on over here!